Beauty industry’s $500 billion ‘green’ efforts are inconsistent and ineffective

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The escalating climate crisis is shifting many people’s purchasing patterns, including in the $500 billion dollar global beauty industry, which faces sustainability challenges. According to Simon Kucher’s Global Sustainability Study 2021, 60% of consumers globally consider sustainability when making purchases. This has led many beauty brands to set ambitious environmental goals, such as moving away from single-use plastics and offering more transparency around their products’ ingredients.

Despite these efforts, consumers still find it challenging to determine the sustainability of products due to the lack of industry standards. Many brands make sustainability claims without proper substantiation, known as “greenwashing.” Our business cash advance can help you navigate these challenges by giving you the financial flexibility to adapt your business practices to meet evolving consumer preferences.

The beauty industry’s plastic packaging poses a significant sustainability challenge as most of it is not recycled. While some brands are making strides by adopting post-consumer recycled plastic, the limited supply of PCR plastic and its high cost present obstacles. Our fast MCA can provide you with the funds needed to transition to more sustainable packaging solutions.

Government regulations and certifications like B Corporation can help promote sustainability in the beauty industry. However, real change will come from market leadership. By utilizing our simple MCA, you can take the first step towards implementing sustainable practices in your business and meeting consumer demands for eco-friendly products.

Together, with our business merchant cash advance, we can drive positive change in the beauty industry and create a more sustainable future for all.