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Some VIP Twitter users woke up on Saturday expecting to have lost their coveted blue verification check marks in a previously announced purge by Elon Musk. Instead, Twitter appeared to target a single account from a major publication Musk dislikes and changed the language on its site in a way that obscures why users are verified.
Twitter had said it would “begin winding down” blue checks granted under its old verification system on April 1. In order to stay verified, Musk said, users would have to pay $8 per month to join the platform’s Twitter Blue subscription service, which has allowed accounts to pay for verification since December.
Most legacy blue check holders found this weekend that their verification marks had not disappeared. Instead, they had been appended with a new label reading: “This account is verified because it’s subscribed to Twitter Blue or is a legacy verified account.” The language, which shows up when users click on the check mark, makes it unclear whether verified accounts are actually notable individuals or simply users who have paid to join Twitter Blue.
But one high-profile account did lose its blue check over the weekend: the main account for the New York Times, which had previously told CNN it would not pay for verification.
After an account that often engages with Musk posted a meme this weekend about the Times declining to pay for verification, Musk responded in a tweet saying, “Oh ok, we’ll take it off then.” Musk then lashed out at the Times in a series of tweets that claimed the outlet’s coverage is boring and “propaganda.”
The weekend moves are just the latest example of Twitter creating confusion and whiplash for users over feature changes. Many of the most high-profile accounts have long been a key selling point for the platform. It also highlights how Musk often appears to guide decisions about the platform more by whims than by policy.
Although the New York Times’ main account lost its blue check, its other accounts remained verified. After its blue check was removed, a spokesperson for the New York Times reiterated to CNN that it does not plan to pay for verification.
In a separate puzzling move, Twitter’s blue bird logo at the top of the site was replaced on Monday with doge, the meme representing the cryptocurrency dogecoin, which Musk has promoted. The price of dogecoin shot up 20% on Monday.
Musk has been threatening to take away “legacy” blue check marks from users verified under Twitter’s old system since shortly after he bought Twitter last fall.
In the days leading up to the blue check purge that wasn’t, prominent users such as actor William Shatner and anti-bullying activist Monica Lewinksy pushed back against the idea that they should have to pay for a feature that keeps them safe from impersonation.
By muddying the reason accounts are verified, the new label could risk making it easier for people to scam or impersonate high-profile users. Experts have also said it’s not clear that reserving verification for paid users will reduce the number of bots on the site, an issue Musk has raised.
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