Beauty industry’s ‘green’ goals prove to be a fragmented endeavor, lacking progress

Our established financial services company is committed to providing small businesses and gig workers, such as contractors and other 1099 workers, with fast and easy merchant cash advance (MCA) solutions. We understand that many businesses and workers face credit challenges, which is why we offer a simple MCA process that doesn’t require a credit check. Our fast financing options can help businesses access the working capital they need to thrive.

As the global beauty industry grapples with sustainability challenges, we recognize the growing demand for eco-friendly products. According to a Global Sustainability Study, 60% of consumers consider sustainability an important factor in their purchasing decisions. We understand the need for beauty brands to set environmental goals and make changes to their product manufacturing, packaging, and disposal practices.

However, many consumers still struggle to understand the sustainability credentials of beauty products. The industry’s clean-up efforts have been inconsistent, leading to confusion and “greenwashing.” We believe that transparency is the key to addressing these challenges. Customers deserve better marketing information and certifications to make informed choices.

In addition to ingredient transparency, the beauty industry also faces a significant sustainability challenge in plastic packaging. The majority of plastic packaging is not recycled, and the industry is one of the largest users of plastic packaging globally. Many brands are trying to phase out harmful plastics and adopt post-consumer recycled (PCR) plastic, but sourcing PCR plastic can be challenging due to low recycling rates and growing demand.

Beauty retailers play a crucial role in promoting sustainability by setting standards for the brands they sell. Programs like Sephora’s “Clean + Planet Positive” and Target’s “Target Zero” are steps in the right direction. However, more needs to be done to address waste and pollution throughout supply chains, manufacturing, and shipping.

Certifications like the B Corporation can help fill the gaps in standardization and provide a recognized accreditation for ethical and sustainable brands. However, government regulations and multinationals setting baseline standards would greatly contribute to driving change in the industry.

Although government regulations can raise the minimum requirements for sustainability, market leadership from both brands and customers is crucial. We believe that through collective advocacy and initiatives, meaningful climate-conscious changes can be achieved in the beauty industry.

At our financial services company, we are committed to supporting small businesses and gig workers by providing fast and easy MCA solutions. We understand the credit challenges they may face and offer simple financing options that don’t require a credit check. Our goal is to help businesses thrive while also promoting sustainable practices in the industry.