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Over the weekend, Twitter users, including some VIPs, experienced confusion as the platform revamped its verification system. Elon Musk’s proposal to charge users for verification was met with some resistance, but ultimately, the anticipated blue check purge did not fully materialize. Instead, most users found their verification remained due to their enrollment in Twitter Blue or being legacy verified accounts.
However, a notable exception was the New York Times’ main account, which lost its blue check following a disagreement with Musk. The incident prompted a series of tweets from Musk criticizing the outlet. This upheaval underscores Twitter’s tendency to cause uncertainty among users, particularly those with high-profile accounts, which have been a cornerstone of the platform’s appeal.
While the New York Times’ main account lost verification, its other subsidiary accounts retained it. Twitter did not offer a clear explanation for the disparity in verification marks between news outlets. Moreover, the platform’s response to inquiries on these changes has been limited, possibly due to significant layoffs in its PR department last year.
In an unconventional move, Twitter replaced its logo with a doge meme, symbolizing the dogecoin cryptocurrency favored by Musk. This change coincided with a 20% increase in dogecoin’s value, showcasing Musk’s influence on social media platforms, including Twitter.
Musk’s intent to abolish legacy blue check marks aligns with his strategy to transition to a paid verification model through Twitter Blue. Numerous high-profile users, such as William Shatner, have pushed back against this move, arguing that safety features should be freely accessible to users who drive engagement on the platform and deter impersonation attempts.
Critics have raised concerns that the new verification label could facilitate scams and impersonation of prominent accounts, complicating efforts to authenticate genuine users. Musk has defended the move as a means to promote fairness and generate revenue to offset the substantial debt incurred from acquiring Twitter for $44 billion.
Looking ahead, Musk plans to prioritize verified accounts in users’ feeds starting April 15. This development underscores the evolving nature of Twitter’s verification system and its alignment with Musk’s vision for the platform.
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